Tag: new brand identity

Over three days at the InterContinental Bangkok,  freight forwarders gathered for the network’s 7th Annual Meeting, a decade-defining milestone that brought a fresh look, a renewed vision, and a few well-earned trophies

More than 70 freight forwarding professionals gathered at the InterContinental Bangkok from 26 to 28 October for Globalia Logistics Network’s 7th Annual Meeting. The three days were filled with one-to-one business meetings, networking and discussions on new opportunities for international cooperation. The occasion carried extra weight because Globalia is turning ten. The network used the Bangkok stage to unveil a new brand identity and a slogan for its next chapter: Forward. Together.

Ten years is a long time in logistics. Routes change, technologies arrive, and entire markets rearrange themselves. What tends to last is the handshake. Globalia was founded in 2016 by Antonio Torres with a simple purpose: to connect independent logistics companies through reliable partnerships. As it enters its second decade, the network does so with a modernised visual identity and a clear strategic vision. The new slogan is deliberate. It looks to the future while holding on to the philosophy that built the network, which puts the quality of its membership and the strength of the relationships between members ahead of sheer size.

For three days, the InterContinental Bangkok became a meeting point for the world of independent freight forwarding. Delegates arrived from different markets and time zones, many of them long-standing partners who had so far worked together mostly through emails, quotations and shipment updates. In Bangkok they had the chance to sit down across the table.

The one-to-one business meetings remained the core of the programme, as they have been at every Globalia gathering. Each member had dedicated time to present their services, discuss their strengths and explore new trade lanes. They also had time to identify the right partners for future shipments. In an industry where a shipment often passes through unfamiliar hands in distant ports, a conversation in person can do what no directory listing can. It shows who you can trust.

One of the most memorable moments of the anniversary celebrations came with the presentation of special commemorative trophies to long-standing members who have been with Globalia for roughly ten years. The awards recognised the companies that joined in the network’s early days and have contributed to its growth ever since.

Reflecting on the network’s first decade, Paul and Silvana Petrovski of PCFS Logistics, founder members of Globalia in Sydney, Australia, say: “Over the last ten years, we have built not only strong business partnerships through Globalia but also genuine friendships with agents around the world. Many of these relationships remain among our strongest today. What matters most is knowing that when we entrust a shipment to another member, it will be handled with the same care and professionalism we would provide ourselves.”

The meeting also gave newcomers a warm entry into the network. This year’s gathering welcomed many new members, who had the opportunity to introduce their companies to the wider network, meet potential partners and establish connections with experienced colleagues.

Between the scheduled meetings, the networking and the wider discussions on international cooperation, the atmosphere was one of genuine exchange. Torres sums up the thinking behind it:

“Our meetings allow members to get to know one another beyond emails and quotations. That personal connection is what helps turn an introduction into a lasting business relationship.”

— Antonio Torres, President of Globalia Logistics Network

The anniversary was also a chance to look back at how far the network has come. Alongside its international membership, Globalia has developed additional resources to support members’ business development, visibility and day-to-day operations, all while keeping the personal approach at the centre of its philosophy.